Birthday Postcards
This article was written in 2010 as a blog post. We don’t send out physical postcards anymore, because of the high rate of “undeliverable” addresses. we send out emails now.
One of the most consistent internal marketing strategies that we use in our office are the birthday postcards. Every month we send out postcards to our clients giving them a FREE adjustment.
Not free with a purchase, or free with your second visit- it is a GIFT and it has value. When they come in to claim their gift, the front office staff will greet them in a pleasant manner and wish them a happy birthday.
The doctor is to give them an adjustment to the best of their ability- and wish them a happy birthday, thank them for coming back and NOT MAKE THEM FEEL GUILTY ABOUT BEING AWAY! You have to be genuinely glad to see them.
I tell them ”I am glad you came back to see us! I’m here for you if you need me-Happy Birthday!
I find when there is absolutely no sales talk about re-signing with a care plan is when clients start asking about the price per visit (that means they want to return!)